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Cloak: Dark forces are at work at Cloak, the label that intends to stylishly shake up the dress codes of men across America.(Brief Article)

Vogue

| November 01, 2004 | Holgate, Mark | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Holgate

At first glance, the Cloak persona, as directed by Alexandre Plokhov, is magnificently menacing. All that slickly executed noir severity . . . sharp suits with even sharper shoulders . . . soviet-era military coats . . . hard-as-nails leathers that would make a Hell's Angel rev up and ride off because they seem so tough. Yet it pays to look beyond that because Plokhov is doing more than simply offering his version of an aesthetic that has been championed in Paris by Raf Simons, Hedi Slimane, et al. For at the heart of Cloak is a true understanding of the first rule of tailoring: Everything you do is designed to make a man, every man, look better. Russian-born Plokhov decided to leave Moscow, where he was studying to become an interpreter, when he realized he was more interested in translating his taste for fashion into a career. He ...

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