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<a href="http://www.accessmylibrary.com/coms2/summary_0286-9072552_ITM" title="Facts and information about Habitual; To grow their hip denim line, Habitual's Nicole and Michael Colovos heeded the call to go west.(Brief Article)">Habitual; To grow their hip denim line, Habitual's Nicole and Michael Colovos heeded the call to go west.(Brief Article)</a>
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Habitual; To grow their hip denim line, Habitual's Nicole and Michael Colovos heeded the call to go west.(Brief Article)
Byline: Mark Holgate
Coming to California has made us so much more relaxed," says Habitual's Michael Colovos, who with his business partner and wife, Nicole, swapped New York's East Village for Los Angeles's Venice in late 2002. The reason for their relocation was simple: Manhattan doesn't cut it if you're eager to expand your denim label; all of the production facilities and wash houses are to be found in California. Their current base means that Habitual can tinker with their designs to their heart's content, intricately seaming a scaled-down jean jacket that really hugs the body, or contrasting denim and its reverse side on a tiered sundress, two ideas that will appear in their new spring ...
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