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Proenza Schouler; For inventive young label Proenza Schouler, it takes two to make a standout statement.(Brief Article)

Vogue

| November 01, 2004 | Holgate, Mark | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Holgate

Proenza Schouler's Lazaro Hernandez and Jack McCollough are bouncing back and forth, in that you-start-and-I'll-finish way of theirs, in answer to the question of which fashion house currently represents how they'd like their business to look in the future. "Our model is Chanel," says Hernandez. "We definitely identify with that house because of its sense of timeless chic," adds McCollough. That this relatively young duo-next spring's collection of palm-print jackets, gold sequined dresses,

and one singularly sensational pale crocodile coat will be their fourth-aspires to become a luxury brand speaks volumes about their views on the current state of New York fashion. "Marc [Jacobs], Michael [Kors], Narciso [Rodriguez] . . . became the establishment," says Hernandez. "Then there was a period where all it took to be a designer ...

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