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French dressing; John Frieda helps star stylist Serge Normant bring haute hair to Madison Avenue.
Byline: Maggie Bullock
With five strokes, Serge Normant sweeps his Mason Pearson through model/
author Sophie Dahl's bright, buttery hair, whipping it up into a Dallas-worthy froth. Just as deftly, he skims it back, slides in a handful of pins, executes one final sleight of hand and-voila!-steps back to inspect his doll-eyed subject's new, gravity-defying updo.
It's this signature magic that has made Serge Normant a Hollywood and fashion-industry legend. The drawback was that, until now, his wizardry only happened for the Sophie Dahls (and Julia Robertses, Elizabeth Hurleys, and Sarah Jessica Parkers) of the world. For civilians, he has been strictly out of reach.
This fall Normant returns to the salon floor for the first time in fifteen years. The latest maestro to join John Frieda's stable of superstars (which includes Nicola Clarke in London, Sally Hershberger in L.A., and Sharon Dorram in NYC), Normant has created a bilevel enclave of muted luxury-a cozy salon particuliere on Madison Avenue decorated with gilt-edged mirrors and Louis XV tufted settees. "I grew up in Paris, with the tradition of salons like Carita and Alexandre de Paris," says Normant, who will also develop new products for Frieda. "I wanted to bring back some of that ...
- Serge Normant's best hair secrets: Normant, the man behind Sarah Jessica...
- Magazine article from: Harper's Bazaar Parker, Sarah Jessica September 1, 2004 700+ words
...dress, you can be sure it's the handiwork of hairstylist Serge Normant. [ILLUSTRATION OMITTED] For the past few years, the two...comes to mind where you think, Wow, this is like ... Serge Normant: ... Alexandre de Paris. For me, he was the ultimate...
- SERGE NORMANT AT JOHN FRIEDA BOWS.(hair salon launch)
- Magazine article from: WWD Nagel, Andrea May 17, 2007 700+ words
...installed between the cutting-room floor and the street front window. The launch of the 1,300-square-foot salon, Serge Normant at John Frieda, located at 825 Washington Street, was celebrated Tuesday evening with a small fete given by both hair gurus...
- Hollywood hair tip.(beauty gossip)(Serge Normant)(Brief Article)
- Magazine article from: Cosmopolitan October 1, 2004 700+ words
One of celeb stylist Serge Normant's favorite tress tricks: "To create volume that'll last all night, mist your roots with water, then spritz them with hair spray." To see some great pics of his work, check out his new celebrity-packed book, Metamorphosis, $40.
- Meet your inner bombshell: ladylike good looks will take you a long way. But...
- Magazine article from: O, The Oprah Magazine Edgar, Jolene October 1, 2004 700+ words
...bodies, which had us momentarily wondering whether they were sort of ... certifiable. But with the help of hairstylist Serge Normant, whose sweet-to-sultry celebrity transformations fill his latest book, Metamorphosis, we knew we would set them straight...
- JOHN FRIEDA'S NEW MANE MAN.
- Magazine article from: WWD October 15, 2004 700+ words
...peers, hairstylist Serge Normant proved elusive prey...at the newly renamed Serge Normant at John Frieda Salon on upper Madison Avenue, he also has been named...play for 2005." A Serge Normant product line also may...
- Barkin's Bite.
- Magazine article from: W Ginsberg, Merle March 1, 2001 700+ words
...It's that coffee shop on Madison Avenue," she says. "They've got...grease it sends wafting down Madison Avenue. But it's also noisy. Does...always meticulously shaped by Serge Normant. "I'm too old to change...
- New trend draws top retailers to Madison. (Madison Avenue, New York, New...
- Magazine article from: Real Estate Weekly Mendelson, C. Bradley June 21, 1995 700+ words
...fashion retailing, New York City's Madison Avenue is where new trends originate and cutting...showcase or multi-level store along Madison Avenue. Retail space has become increasingly...the retail market. As prime space on Madison Avenue has become more scarce, rents have...
- For multimedia made easy, try Madison Avenue. (Software Review) (Madison Avenue...
- Magazine article from: Computer Shopper Poor, Alfred May 1, 1992 700+ words
...just have to dream, right? Wrong. Madison Avenue from Eclipse Technologies makes it...At that price, you might expect Madison Avenue to be a convoluted set of home-grown...disk. The overriding principle of Madison Avenue is simplicity. You are given sufficient...
