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Byline: Jerry Saltz
Few things in the art world elicit more mixed reactions than art fairs. New York gallerist Jeanne Greenberg Rohatyn says wistfully, "They're shopping malls-but I always hope to bring kernels of ideas home." Fellow dealer Michele Maccarone isn't so optimistic: "I hate them, but they're a financial necessity." Dealer Andrea Rosen regrets that "buying art has become event-driven." Gallerist Gavin Brown simply fumes, "They're revolting."
All four will participate in this month's Frieze Art Fair, which was launched last fall in a vast, well-appointed tent in London's Regent's Park. The success of the first Frieze fair startled many art-worlders, not least New Yorkers, who are used to thinking of their city as the trading floor for contemporary art.
This time around, the number of participating galleries has risen from 125 to 149, crowds are expected to ...