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As a boy in Morocco and Paris, Maurice Ohayon raptly watched his mother stitch custom suiting. Today he carries on the family tailoring tradition-searching for "the best cuts, the best materials, the best manufacturing"-but he isn't making bespoke menswear. He makes comfy, slightly androgynous "couture" jeans for women. A veteran of almost 25 years at the drafting table, Ohayon created Seven7, Western Passion, and Fetish jeans; his Notify denims (available at Scoop and Bergdorf Goodman) ...