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2. giving notice; A veteran of the denim wars introduces Notify, the almost-bespoke jean.(Brief Article)

Vogue

| October 01, 2004 | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

As a boy in Morocco and Paris, Maurice Ohayon raptly watched his mother stitch custom suiting. Today he carries on the family tailoring tradition-searching for "the best cuts, the best materials, the best manufacturing"-but he isn't making bespoke menswear. He makes comfy, slightly androgynous "couture" jeans for women. A veteran of almost 25 years at the drafting table, Ohayon created Seven7, Western Passion, and Fetish jeans; his Notify denims (available at Scoop and Bergdorf Goodman) ...

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