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School portrait market declines.(Brief Article)

Youth Markets Alert

| March 15, 2005 | COPYRIGHT 2005 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The school portrait market declined by 12.6% to $1.2 billion in 2003, according to the Photo Marketing Association (PMA).

However, the association's study shows that the market for yearbooks represented a bright spot.

The PMA says yearbook sales grew 18.5% to $77 million in 2003. It attributes this growth to new digital editing and printing technologies that "improve ...

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