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School portrait market declines.(Brief Article)
The school portrait market declined by 12.6% to $1.2 billion in 2003, according to the Photo Marketing Association (PMA).
However, the association's study shows that the market for yearbooks represented a bright spot.
The PMA says yearbook sales grew 18.5% to $77 million in 2003. It attributes this growth to new digital editing and printing technologies that "improve ...
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