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The Entertainment Software Rating Board (ESRB) introduces a new videogame rating, El0+ (Everyone 10 and older). The ESRB says games that carry the El0+ rating might contain moderate amounts of cartoon, fantasy or mild violence; mild language; and/or minimally suggestive themes.
Patricia Vance of the ESRB says the reason for the rating was twofold.
"We wanted to provide ...