Promotions monitor.(promotional campaigns of different copanies)

 
PROMOTIONS MONITOR 
 
EDUCATION 
 
Sharpie                                Announces the Sharpie 
Rory Leyden                            Retractable "Autographs For 
President                              Education" program, a 
2711 Washington Blvd.                  nationwide search for one 
Bellwood, IL 60104                     million autographs that will 
Phone: 630-481-2372                    be "exchanged"for $1 million 
Website: http://www.sharpie.com        in school supplies and funds. 
                                       Celebrities and athletes will 
                                       take part in the promotion 
                                       As part of the program, 
                                       schools will have the chance to 
                                       vie for $25,000 worth of school 
                                       supplies, while individuals will 
                                       have the opportunity to contend 
                                       for $150,000 in college 
                                       scholarships. Throughout the 
                                       year, professional athletes and 
                                       celebrities will work with 
                                       Sharpie to host special 
                                       assemblies across the country. 
                                       A 10-city tour will feature 
                                       one-on-one interactions among 
                                       students, teachers, parents and 
                                       celebrities, giving them a 
                                       chance to meet the 
                                       personalities, as well as 
                                       providing signatures on 
                                       custom-designed, oversized 
                                       autograph walls in exchange for 
                                       school supplies and funds. 
 
ENTERTAINMENT 
 
Macy's                                 Sponsors the extension to 
Robin Hall                             four nights of the League of 
Group VP, Macy's Annual Events         American Theaters and Producers 
151 W. 34th St., 16th Fl.              Kids' Night on Broadway," a 
New York, NY 10001                     program that allows kids age 
Phone: 212-494-5060                    6-18 to attend a Broadway show 
Website: http://www.macys.com          for free when accompanied by a 
                                       full-paying adult. In addition 
                                       to theater tickets, Kids' Night 
                                       offers a pre-theater party with 
                                       Broadway performances at Macy's 
                                       Herald Square in New York 
                                       City. Prior to the performances, 
                                       kids will get the opportunity 
                                       to see how live theater is 
                                       created through activities 
                                       hosted by the casts and crews 
                                       of participating shows. 
                                       Activities include theatrical 
                                       makeup stations, Broadway dance 
                                       lessons and karaoke. Stars will 
                                       also be on hand to sign 
                                       autographs. (The League of 
                                       American Theatres and Producers, 
                                       led Bernstein, President, 226 
                                       W47th St., New York, NY 10036; 
                                       phone: 212-764-1122; fax: 
                                       212-719-4389; website- 
                                       http://www.livebroadway.com) 
 
FOOD/BEVERAGES 
 
McDonald's Restaurants                 The QSR is giving away 
Bill Lamar                             ringtones, wallpaper and 
Chief Marketing Officer                coupons to wireless users 
2111 McDonald's Dr.                    during a Web-based promotional 
Oakbrook, IL 60523                     campaign in the Pacific 
Phone: 630-623-5801         ...