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Byline: Christopher Quinn
Sep. 1--Bruce Smith looked over the first foundations coming out of the ground in his Eagle Watch subdivision in Cherokee County 15 years ago and wondered if he had made a career-ending mistake.
"I thought I had really done it this time. I actually thought this is going to be my swan song," recalled Smith, who was, at the time, the general manager of Arvida, a home-building company.
Smith, now the president of Cousins Properties land division, continued, "Anytime you go into a market that hasn't had development, you don't know how the market is going to receive it."
The market was Cherokee County, a rural expanse 30 miles north of downtown Atlanta. At that time, some thought it too far out to attract the thousands of new homeowners expected to populate a massive new planned community headed off the drawing board and out of the ground.
Smith had signed up to build 1,300 homes in Eagle Watch, and it was just one neighborhood among many in an ambitious master plan calling for 3,700 acres of homes,…
Source: HighBeam Research, Mega-Development Brought City-Style Growth to Cherokee County, Ga.