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Byline: Jason Roberson
Nov. 23--DAYTON, Ohio-- In March 1998, 6-foot-2 Jared Fogle weighed 425 pounds when he started his low-fat diet of eating half-size turkey Subway sandwiches for lunch and full-size veggie subs for dinner.
As of Friday, Fogle weighed 190 pounds.
Such an inspirational story led Subway's marketing team to hire Fogle as spokesman. His job is to increase the company's bottom line by promoting Subway's low-fat fare as a way to shrink waistlines.
But for many dieters, low fat is out and low carb is in. As a result, many sandwich shops, bread retailers and food vendors are looking for alternatives, such as low-carb bread. Others are fighting with national associations to pound the stuffing out of popular low-carb diet plans.