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Banks, Credit Unions Reach Out to Latino Customers.
Byline: Rachel Sams
Nov. 5--TALLAHASSEE, Fla.-- Financial institutions around the country and the Big Bend have a message for the Hispanic community, and they want to make sure it doesn't get lost in translation.
The message? "We want your business."
Banks and credit unions are reaching out to Latino customers in a number of ways, ranging from hiring Spanish-speaking employees to offering programs and services geared toward the Hispanic market. Those efforts are most visible in places such as South Florida, which has one of the largest Hispanic populations in the nation.
But those efforts are also taking place in North Florida, which has a growing Hispanic population made up of migrant workers, students and others from all over the world.
"We're just responding to a need," said James Saulter, interim banking center manager at Quincy's Bank of America. "We're wanting to make banking …
