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Democratic convention draws strong ratings.(St. Louis Post-Dispatch)

Knight Ridder/Tribune News Service

| August 01, 2004 | Lamb, William | COPYRIGHT 2004 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: William Lamb

WASHINGTON _ Last week's Democratic National Convention drew surprisingly strong television ratings, at least compared to the last one.

Overall viewership for the four-day affair was up slightly from the Democratic convention four years ago. There was an unexpected spike for the convention's Thursday night finale, when an estimated 24.4 million viewers tuned in to watch Sen. John Kerry accept the party's nomination.

That figure rose to 27.7 million people when PBS viewers were added to the mix _ an increase of nearly 16 percent over the estimated 23.9 million viewers who watched Al Gore's acceptance speech in 2000.

Kenneth Warren, a political science professor and pollster at St. Louis University, said Friday that the numbers exceeded expectations, but he added that he did not expect them to convince the broadcast networks to devote more airtime to the ...

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Source: HighBeam Research, Democratic convention draws strong ratings.(St. Louis Post-Dispatch)

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