By Jerry Osteryoung, Tallahassee Democrat, Fla. Knight Ridder/Tribune Business News
Jul. 30--"Carpe diem, quam minimum credula postero." Latin, "Seize the day, put no trust in tomorrow." Horace, Odes
TALLAHASSEE, Fla. -- I was assisting a medical professional who had just started his practice. He was bringing in patients for free consultations, but he was only having a 30 percent closing rate. This is not a good closing ratio for his profession.
Obviously, medical schools do not train doctors about closing sales.
However, taking a customers who have a need for your services and converting them into a final sale is critical to the …