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San Dimas, Calif.-Based Norcent Technology Tackles Electronics Market.
Byline: Mike Rappaport
Jul. 3--SAN DIMAS, Calif.--When Norcent Technology Inc. decided to take on the U.S. market with products that already had been successful in mainland China, the task was a large one.
"Creating a brand image and knowledge of your brand takes a great deal of work," said M. Jeannie Vogler, Norcent's vice president of sales for consumer electronics. "It is definitely a challenge, but it's not impossible. Our goal is to make our name known within two or three years." Norcent, which has its U.S. headquarters at 550 Cliffside Drive, has been operating in this country for a little more than a year. It is an affiliate of Shanghai Hongsheng …
