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School lunches: working to provide healthful alternatives.
From the first day of kindergarten to the last day of high school, parents place an inordinate amount of faith and trust in the school system to nourish their children in mind and body. Gary Hirshberg's faith in the system was tarnished one afternoon when he innocently asked his teenage son: "What did you have for lunch?" The answer: "Skittles, pizza ... and chocolate milk."
Hirshberg, champion of good health and president and CEO of the New Hampshire-based Stonyfield Farm yogurt company, had already taken on monumental issues such as the National Organic Standards and bovine growth hormones in milk. So when the issue of school lunches hit close to home, he used ...
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