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Byline: Richard Craver
Jul. 30--BB&T Corp. is aiming to raise its profile among affluent Americans by creating a wealth-management division that combines its personal trust and private financial-services departments.
The bank said yesterday that the division's headquarters would be based in Winston-Salem. The division could have as many as 18 employees in Winston-Salem and the Triad and 312 overall in BB&T's 12-state territory, mostly in Raleigh and Wilson, said Steve Wiggs, who was named as the division's manager.
Trust services are geared toward helping individuals manage their wealth and estates.
Wiggs said that the division initially …