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The Modesto Bee, Calif., Wine Notes column.
By Tim Moran, The Modesto Bee, Calif. Knight Ridder/Tribune Business News
Sep. 17--CHUCK GOES FOR BIG BUCKS: Is the world ready for Ten- or Twelve-Buck Chuck?
Cameron Hughes thinks so, and he's willing to put his name on it.
Two-Buck Chuck is the nickname for Bronco Wine Co.'s fabulously successful Charles Shaw brand. Introduced two years ago, it sells for just under $2 in Trader Joe's stores. Consumers decided it was a bargain, and Bronco has sold 10 million cases of it.
Hughes isn't aiming for those kind of numbers, but he thinks he can deliver a similar bargain at a higher price.
A Modesto native now based in San Francisco, …
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- The Modesto Bee, Calif., Wine Notes Column.
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November 1, 2002
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