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Dodge providing special perks to `Madden' players.

Knight Ridder/Tribune News Service

| September 01, 2004 | Newman, Heather | COPYRIGHT 2004 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Heather Newman

Madden NFL 2005" gamers can catch a bunch of premium services for free, thanks to an assist from Dodge.

The brand is sponsoring this year's EA Sports Premium Pass memberships, which means they're free for "Madden" players. You still have to give a credit card number to sign up _ and we all know what that means should Dodge decide to drop the sponsorship next year _ but the features are pretty nifty.

Premium Pass members get priority customer service, tips from Madden University and exclusive medals, online message boards, leader boards and personalized career pages. They get an automatic boost in their Reputation score ...

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Source: HighBeam Research, Dodge providing special perks to `Madden' players.