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Tweens drawn to decorate.(Milwaukee Journal Sentinel)
Byline: Doris Hajewski
MILWAUKEE _ "But you're not going to college," the harried mom tells her teenage daughter.
The girl, slim, blond and clad in hip-riding denim capris, doesn't even appear old enough to drive. But it's decorate-the-dorm season and she's looking longingly at a new comforter at Linens N' Things.
Mom wins this round, telling her daughter "We have all that back-to-school stuff to buy."
Yes, it's the season for backpacks, jeans and pencils. But retailers who sell sheets and towels, clocks and lamps are finding plenty of other parents who are willing to open the wallet a little wider to indulge their kids' desire to decorate.
It's a craving fed by TV, where design shows have exploded in the past few years, and the craze has migrated down to the kid level. "Trading Spaces" even has a Saturday morning version now _ ...
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Source: HighBeam Research, Tweens drawn to decorate.(Milwaukee Journal Sentinel)