Starwood Hotels & Resorts hires chief marketing officer. (29-MAR-05) Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)

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Starwood Hotels & Resorts hires chief marketing officer.

Publication: Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)

Publication Date: 29-MAR-05

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Byline: Lore Croghan

Mar. 29--STARWOOD HOTELS & Resorts is bringing in new firepower from Coca-Cola to spark greater brand awareness.

The hotel giant, which owns the Westin, Sheraton, St. Regis and W Hotels, hired Javier Benito as its chief marketing officer.

Like Starwood's new CEO, Steven Heyer, Benito comes from Coca-Cola --...

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