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COPYRIGHT 2005 The Dallas Morning News
Byline: Suzanne Marta
Mar. 28--Sabre Holdings Corp. is trying to translate its expertise in travel technology into retailing.
The Southlake-based company "has moved into a new stage of life," chief executive Sam Gilliland told Dallas Morning News reporters and editors last week.
"We have a lot of travel shopping and travel buying data, and we're trying to marry that with customer data," he said.
That means pitching travel directly to customers who are likely to go somewhere, rather than just waiting for orders to come in.
The heart of the company is the Sabre Travel Network, accounting for more than 67 percent of revenue, and serving 60,000 travel agencies worldwide.
Mr. Gilliland said Sabre wants to sell packages -- including plane tickets, hotel reservations and car rentals -- through its network of travel agencies.
It's a practice the company has been honing at Travelocity, Sabre's best-known consumer brand. The No. 2 player...
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