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Healthy image?(restaurant logo's and public perception)(Brief Article)
Publication: Choice (Chippendale, Australia) Publication Date: 01-MAR-05 |
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COPYRIGHT 2005 Australian Consumers' Association
We were amused to read that the UK roadside restaurant chain LITTLE CHEF had planned to slim down its chubby chef logo to a toned version in a tracksuit--it was thought that a slimmer mascot would be more in line with current thinking about the issues of healthier eating....
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