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For GE, image is everything.

Publication: Knight Ridder/Tribune Business News

Publication Date: 28-FEB-05
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COPYRIGHT 2005 Knight-Ridder/Tribune Business News

By Kathleen Gallagher, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News

Feb. 28--When Laura King took over half of GE Healthcare's fastest-growing business a year ago, she made sweeping changes.

King, one of the highest-ranking women at the company, modified the way its interventional cardiology division sells to and communicates with customers, including doctors and others using its equipment.

She put more emphasis on GE Healthcare remotely monitoring more than 3,000 of these systems, which are used for diagnosing and treating cardiovascular disease. The equipment is repaired remotely whenever possible, she said.

Customers say King has made a difference.

"Like all corporations, they go through cycles of when they're really listening to customers and when they aren't -- now they're in...

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