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Keva Juice grows from a single store to two fledgling chain operations.

Publication: Knight Ridder/Tribune Business News

Publication Date: 28-FEB-05
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COPYRIGHT 2005 Knight-Ridder/Tribune Business News

By Charlotte Balcomb Lane, Albuquerque Journal, N.M. Knight Ridder/Tribune Business News

Feb. 28--ALBUQUERQUE, N.M. -- From a single smoothie shop in Bountiful, Utah, to a chain of six stores in New Mexico and 25 nationwide, little Keva Juice is growing faster than organic wheat grass.

The Albuquerque-based smoothie company offers a variety of blended juice drinks and fresh-squeezed juices, which can be upgraded with vitamin supplements, protein powder or freshly juiced wheat grass, famous for its healthful properties.

Trays of bright green wheat grass, looking like small patches of shaggy lawn, line the shelves of Keva Juice locations. Employees snip off a patch, juice it, and sell it in one-ounce "shots" for $1.18.

Wheat grass juice can also be blended with other juices to soften the grassy flavor.

All in all, said co-founder Scott Blake, Keva...

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