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By Jack Naudi, St. Louis Post-Dispatch Knight Ridder/Tribune Business News
Feb. 27--The question: How much company stock should I own?
You've been working for three years at Encom Inc., the world's leading dealer of disposable cellular phone credits. Wall Street loves disposable cellular phone credits, even though nobody's really sure what they are.
Encom offers its company stock at a discount as part of your 401(k) plan. You've resisted until now. But the stock has been going crazy, doubling in price over the last 18 months.
You've never really played the market. But this does seem like a great company and a great time to buy. …