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Frito-Lay to boost ad spending by half.
Publication: The Dallas Morning News (Dallas, Texas) (via Knight-Ridder/Tribune Business News) Publication Date: 25-FEB-05 |
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COPYRIGHT 2005 The Dallas Morning News
Byline: Karen Robinson-Jacobs
Feb. 25--No longer PepsiCo Inc.'s largest revenue producer, Plano-based Frito-Lay North America said Thursday that it would boost ad spending and reposition key brands to increase sales.
PepsiCo's international unit posted a 14 percent revenue jump to nearly $10 billion last year. That edged Frito-Lay's $9.6 billion and led some analysts to wonder whether Frito-Lay was still a growth prospect.
"My answer to that is a resounding 'Yes,"...
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