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AccessMyLibrary    Browse    D    Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)    FEB-05    Apple slices iPod prices.

Apple slices iPod prices.

Publication: Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)

Publication Date: 23-FEB-05
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COPYRIGHT 2005 Daily News

Byline: Daniel Dunaief

Feb. 23--Trying to stay a giant step ahead of its competitors, Apple slashed the prices of its mega-selling iPods by as much as 25 percent.

The trendy high-end computer maker cut the price of its basic iPod mini by $50 to $199 and introduced another mini with more memory that can play 1,500 songs, priced at $249.

"They're being proactive," said Rob Enderle, president of the Enderle Group. "They want to maintain their leadership position and make...

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