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Fashion lines lifting Penney.
Publication: The Dallas Morning News (Dallas, Texas) (via Knight-Ridder/Tribune Business News) Publication Date: 23-FEB-05 |
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COPYRIGHT 2005 The Dallas Morning News
Byline: Maria Halkias
Feb. 23--J.C. Penney Co. will wrap up a stronger-than-expected 2004 on Thursday, when it reports year-end earnings. And it is kicking off 2005 with new designer partners, new labels and brand extensions throughout the store.
Some of the new women's apparel offerings are a direct result of in-house researchers' in-depth interviews with 900 shoppers.
"Women were shopping at Penney but not finding clothing that fit their lifestyles -- dressy casual clothes," said Penney spokesman Tim Lyons.
Penney...
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