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Real estate agents court Hispanics.
By Tania E. Lopez, The Indianapolis Star Knight Ridder/Tribune Business News
Feb. 20--When Hector Galvan left Mexico for the United States, he struggled to understand the culture and language of what he hoped would be the land of opportunity.
After years of hard work, Galvan's struggle paid off, and he saved enough to buy a new home in Noblesville. Now the land of opportunity wants to understand him and others like him.
Galvan and the millions of Hispanics with rising wealth are an emerging market for housing developers and real estate agents. An estimated 1.5 million Latinos will buy homes in the United States in the next five years, according to one recent study. But taking advantage of that boom will require a new approach to doing business.
Central Indiana home builders and real estate agencies are hiring bilingual agents, advertising in Spanish and even featuring Spanish-language links on their Web sites, all in a bid to lure Hispanics.
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