Many toys at annual fair target pre-school market. (22-FEB-05) Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)

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Many toys at annual fair target pre-school market.

Publication: Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)

Publication Date: 22-FEB-05

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Byline: Tom Van Riper

Feb. 22--Get 'em while they're young.

Never has that strategy been more important for toymakers seeking new customers. Intense competition has kids and parents forming product loyalties at an earlier age than ever before.

For industry execs displaying the latest goodies at the 2005 Toy Fair this week, there's no time to waste. They're looking to the $8.7 billion infant and pre-school markets -- the fastest-growing segment of...

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