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By G. Chambers Williams III, San Antonio Express-News Knight Ridder/Tribune Business News
Feb. 19--Two new luxury cars are on the way from General Motors.
In the continuing renaissance of its two most-upscale divisions, Buick and Cadillac, GM later this year will roll into showrooms two all-new full-size sedans: the Cadillac DTS, replacing the long-running DeVille; and the Buick Lucerne, which replaces the once very-popular LeSabre.
Although both are designed to help the two brands retain some of the loyal older customers, the DTS seems aimed almost entirely at the over-60 crowd, with no obvious features to appeal to younger buyers.
The Lucerne, on the other hand, appears to be seeking a slightly younger clientele -- perhaps beginning in the upper 40s -- one for which it would compete head-on against such cars as the Lexus ES 330 and the redesigned 2006 Toyota Avalon.
This strategy is understandable. Cadillac already has a full stable of new vehicles designed for younger buyers, and its older traditional customers have been getting a bit nervous of late, wondering if the DeVille would get the same kind of youthful styling that has made Cadillac the darling of the thirty-something and baby boomer sets these days.
No need. The company has …