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STAR TURN.

Vogue

| December 01, 2004 | Wintour, Anna | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Anna Wintour

Congratulations to Lazaro Hernandez and Jack McCollough-i.e., Proenza Schouler-for winning the inaugural CFDA/Vogue Fashion Fund Prize. What made their victory all the more special was the fantastic quality of the other finalists. It was an inspiring but difficult judging process. Each of these uniquely talented finalists-diverse as they are-has what it takes to succeed commercially and creatively. They all represent the future of American fashion. One quality that sets Proenza Schouler apart is that they have forged a strong aesthetic identity in a very short time. Their spring 2005 collection has real presence and maturity and represents an extraordinary accomplishment for a duo still in their early 20s; and their new shoe line is simply amazing.

The two runners-up-Cloak, by Alexandre Plokhov, and Habitual, by Michael and Nicole Colovos-are also remarkable for their focus and flair. It is rare to find a new star in menswear, and Plokhov is the most exciting talent that New York has produced in nearly a decade. It is also rare to find a denim label that aspires to be a thoughtful and chic fashion brand instead of a one-season sexy wonder; the Colovoses ...

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