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scoop dreams; At the controls of his very own 300-pound soft-serve ice cream machine, Jeffrey Steingarten transforms Mister Softee into one of the world's tastiest frozen desserts.
Byline: Jeffrey Steingarten
There is a Mister Softee truck on my corner. I love its little song so much, I sometimes sing along. "Here comes Mister Softee, the soft ice cream man," it goes, "the creamiest, dreamiest soft ice cream, you get from Mister Softee. For a refreshing delight supreme, look for Mister Softee. My milk shakes and my sundaes and my cones are such a treat. Listen for my store on wheels ding-a-ling down the street." Only a tiny fraction of the general population knows these words. Now you know them, too.
But now our truck is silent; today its song is stilled. A silly city law says that if a Mister Softee truck stays put in one place, ...
- Mister Softee.(Last Licks)
- Newspaper article from: Ice Cream Reporter June 20, 2006 700+ words
...Conway Sr., a founder of the Mister Softee ice cream company, has passed away at...multimillion-dollar concern. Mister Softee is currently among the largest franchisers of ice cream trucks in the country, with...
- Mister Softee.(Growth)(Brief article)
- Magazine article from: Franchising World January 1, 2008 700+ words
Mister Softee recently rolled into the streets of Suzhou, China making history, the company said, as the first foreign ice cream truck to hit the road in that country.
- Mister softee proves it's still the old money machine.
- Newspaper article from: ePostal News May 7, 2007 700+ words
Well, Google hasn't put Microsoft out of business yet. Redmond is still a money machine. It posted record profits up 65% to $4.93 billion, or 50 cents a share, on revenues up 32% to $14 billion for the March quarter, its might-as-well-call-it Vista quarter when the software finally came out.
- Ice cream vendors tussle in Queens; Trucks vie for turf in frozen dessert void...
- Magazine article from: Crain's New York Business August 18, 2008 700+ words
...turf wars among ice cream vendors in Maspeth...vendor Kool Man and a Mister Softee franchisee reached...more vendors. The Mister Softee franchise in Maspeth...applies only to other Mister Softee franchises. An independent ice cream seller can acquire...
- BOY ALLEGEDLY SHOT ICE CREAM SELLER.(Local)
- Newspaper article from: Albany Times Union (Albany, NY) September 5, 1988 700+ words
...by armed robbers who pretended they were customers. The assailants shot her in the head when she opened her Mister Softee ice cream truck window, but fled without taking any money, police said. Vera, her husband, Enrique, 34, and two...
- Business For Sale; 51 -- Wholesale Trade-Non-Durable Goods; ROUTES ICE CREAM.
- Magazine article from: Businesses for Sale: FirstList October 1, 2009 700+ words
Very successful Mister Softee Ice cream route is a complete turnkey operation. It eliminated most of the competition in the route areas. Statistically proven to be recession...
- Feature: Ice cream antics in Gotham City
- News wire article from: Xinhua News Agency August 12, 2009 700+ words
...double digits, the mobile ice cream industry offers a "Plan...been lured to mobile ice cream sales as incomes have...the vice-president of Mister Softee, one of America's...largest franchisers of soft ice cream trucks. He recently...
- Born-again Christian serves up ice cream, religion on hot Philadelphia...
- Newspaper article from: Knight Ridder/Tribune News Service Lubrano, Alfred June 26, 1996 700+ words
...The born-again ice cream man claims that...Philadelphia Mister Softee driver Mohammad...keeps serving soft ice cream. ``Let's...he lowers the Mister Softee theme song that...loudspeaker. The moving ice-cream parlor snakes...
