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Byline: Plum Sykes
When the people from Jean Patou called in the fall of 2002 and said they were launching "couture" fragrances, and would I agree to be their first guinea pig, I was skeptical. It seemed that every other company was making a "couture" scent, but in reality they were doing little more than blending existing fragrances. Still, the concept was tempting. After all, it was the Parisian designer Jean Patou who created the legendary perfume Joy, which was the most expensive perfume in the world when it was launched in 1929 for his American couture clients. At $400 a bottle, it's still pretty pricey, the explanation being that many of the ...