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AccessMyLibrary    Browse    T    The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)    FEB-01    Intel Hits Streets with $300 Million Ad Campaign to Promote New Pentium-4 Chip.

Intel Hits Streets with $300 Million Ad Campaign to Promote New Pentium-4 Chip.

Publication: The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

Publication Date: 27-FEB-01
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COPYRIGHT 2001 The Miami Herald

Byline: Beatrice E. Garcia

Feb. 26--You could call Ralph Bond the pied piper of the Pentium 4.

As Intel's consumer education manager, Bond is on a cross-country tour hitting radio and TV stations and newsrooms in recent weeks to talk up the benefits of the "king of the microprocessors."

Intel's new computer chip can deliver blazing speeds between 1.3 and 1.5 gigahertz (GHz). A computer system equipped with a Pentium 4 can offer the techno-savvy crisp video and music, as well as snazzy graphics.

"The Pentium 4 dream computer can do so much," Bond says. "It's not just a showy hot rod."

Bond is out to convince the ordinary folk that machines with Intel's Pentium 4 inside can deliver "power with a purpose beyond gaming."

Bond, uncorporate-like in his navy-blue polo shirt, matching slacks, baseball cap and Nikes, is enthusiastic about his mission. Equipped with high energy, he comes loaded with facts and examples to convert the reluctant and excite the already-converted.

He points out an ad for Compaq's MyMovieStudio software that runs on the...

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