Florida-Based Television Network Enters a Deal with Columbian Broadcaster.

Publication: The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

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COPYRIGHT 2001 The Miami Herald

Byline: Mimi Whitefield

Mar. 22--Telemundo, the nation's second largest Spanish-language network, plans to announce a co-production agreement today with Colombia's Caracol Television and RTI that will keep it supplied with telenovelas--Spanish soap operas--over the next five years.

Under the multi-million deal to be announced in Bogota, the co-produced novelas will air on both Telemundo and Caracol, one of Colombia's two commercial broadcasting companies. Tepuy International, a Colombia distributor, will market the soaps internationally.

"We're refining our programming strategy and lining up our supply lines for novelas," said James McNamara, president and CEO of Hialeah-based Telemundo.

Novelas have been the key to Telemundo's ratings turnaround in the past year and they'll continue to be the stalwarts of Telemundo's primetime lineup.

During the disastrous 1998-99 season, Telemundo experimented with Spanish-language remakes...

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