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COPYRIGHT 2002 Ehlert Publishing Group
What's a giant TV set doing driving around the city on a sidecar? Funny you should ask. When the Ultimate TV division of Microsoft (www.ultimatetv.com) decided to use a fleet of sidecars for promotion, it was a return to an old tradition, now all but forgotten.
During the '20s and '30s, before the ubiquitous white van took over all small-scale commercial deliveries, the sidecar was one of the most popular forms of delivery vehicle. It was small, so it could be parked almost anywhere. It was cheap, costing less than a delivery van, and if the store couldn't afford to buy, outfits were rented out by the day at local motorcycle dealers, who even supplied the nattily uniformed drivers (complete with uniform cap, shirt and tie--if...
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