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Las Vegas-Based Casino Company Bets NASCAR Sponsorship Will Pay Off.
Publication: The Dallas Morning News (Dallas, Texas) (via Knight-Ridder/Tribune Business News) Publication Date: 30-MAR-01 |
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COPYRIGHT 2001 The Dallas Morning News
Byline: Richard Alm
Mar. 30--Harrah's Entertainment Inc. is gambling that a title sponsorship in the NASCAR Winston Cup series will rev up business at its casinos in Louisiana and Nevada.
The Las Vegas-based company, the title sponsor for Sunday's race at Texas Motor Speedway, will give about 300 top customers a weekend to remember.
The high rollers will spend Saturday night at Harrah's new luxury hotel in Shreveport, La., then board a DC-9 on Sunday morning for a short flight to Alliance Airport, a few miles from the Fort Worth...
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