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COPYRIGHT 2001 The Dallas Morning News
Byline: Jenni Smith
Mar. 30--FORT WORTH, Texas--The NASCAR Winston Cup race at the Texas Motor Speedway ranked sixth in economic impact among all U.S. sporting events last year, generating more business than even the Kentucky Derby, according to a study released Thursday.
The DirecTV 500 generated $165.2 million in business for the Dallas-Fort Worth area, according to research by SportsBusiness Journal.
The Indianapolis 500 was first in the magazine's annual survey with $336.6 million of economic impact, and the Super Bowl was fourth with $215 million. The Kentucky Derby was ninth, worth $60 million of...
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