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Chicago Tribune Marketing Column.

Chicago Tribune (Chicago, IL)

| May 15, 2001 | COPYRIGHT 2007 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Jim Kirk

May 15--If for some reason you're looking for those startling Monty Pythonesque ads for Mike's Hard Lemonade on ABC-owned station WLS-Ch. 7, you'll have to change the channel.

The station has refused to air them--and not because of the recent controversy surrounding so-called "alcopops" and other sweet-tasting malt beverages that critics say are targeting underage drinkers. In fact, Channel 7 airs ads for another in the category, Seagram Ice.

General Manager Emily Barr's decision to reject the advertising--and some lucrative ad dollars at a time when landing them is no easy feat--was purely because of the content of the spoof ads, which make light of physical…

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