Innovation Helps Wisconsin-Based Rendering Firm Recruit, Keep Workers.

Byline: Megan Mulholland

May 20--GREEN BAY, Wis.--Robert Pfeil knows the rendering industry is not glamorous.

"It's not one where people would first think they want to work," said the chief financial officer and treasurer for Anamax Corp.

Couple that with plenty of open jobs and no people to fill them, the independent renderer knew it faced a challenge to retain and recruit employees.

Two years ago, Anamax, 2099 Shawano Ave., instituted a program to make the company an employer of choice.

"I doubt we'll ever be the employer of choice, but we can be an employer of choice," Pfeil said. "You have to be as good as others; you have to be better."

The initiative, which includes helping employees buy a home and a computer and save for their retirement, is part of the company's four "Big Hairy Audacious Goals." The other three are to be the preferred provider of products and services, a high quality/low cost producer and a …