Microsoft Launches Ad Campaign to Lure AOL Customers. (30-MAY-01) Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)

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Microsoft Launches Ad Campaign to Lure AOL Customers.

Publication: Daily News (New York, New York) (via Knight-Ridder/Tribune Business News)

Publication Date: 30-MAY-01

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Byline: Rachel Scheier

May 30--The software giant is taking on the Internet king.

Microsoft's latest shot at its much bigger net competitor, America Online, is a $50 million ad campaign aiming to lure customers away from AOL.

The nationwide campaign, announced just a week after AOL said it was raising the monthly price of its popular unlimited-use plan by $1.95 to $23.90, will try to persuade customers to drop AOL and...

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