Florida-Based Electronic Billboard Firm Wants to Expand, Transform Medium.

Publication: The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

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COPYRIGHT 2001 The Miami Herald

Byline: Patrick Danner

May 30--Stuck in a London traffic jam, Ibrahim Ashemimry was staring at a roadside billboard carrying an ad for IBM when the idea hit him.

"I stared at that IBM ad for two hours," Ashemimry recalls. "I thought, there's got to be a better way for IBM to get more from this billboard."

Ashemimry's idea was an outdoor sign that could display a variety of ads in rotation.

After three years in development, Hollywood-based eView Technologies has unveiled its eViewBoard electronic billboards. Already, three eViewBoards -- similar in appearance to the large video display screens seen at sporting venues -- tower over South Florida roadways, broadcasting a rotation of ads that change every six seconds.

What eView says makes its boards unique is the ad content may be changed with ease from any location with an Internet connection, thanks to software developed by the company's Edward Berkhof. Changes are made from eView's AdLab Online website. A signal is sent across a dedicated...

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