Miami Tourism Bureau Pitches a Cool Scene in Hot Months. (25-MAY-01) The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

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Miami Tourism Bureau Pitches a Cool Scene in Hot Months.

Publication: The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

Publication Date: 25-MAY-01

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Byline: Cara Buckley

May 25--The Greater Miami Convention & Visitors Bureau launched a $2.5 million summer branding initiative Thursday, christening the weeks between Memorial and Labor Day as the "Tropicool Festival Season."

"See And Be Scene," the new slogan urges, followed by the tagline, "Over 60 Great Events. 3 Short Months. Memorial Day thru Labor Day."...

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