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AccessMyLibrary    Browse    T    The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)    MAY-01    Miami Conference Focuses on How to Market to Hispanics.

Miami Conference Focuses on How to Market to Hispanics.

Publication: The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

Publication Date: 24-MAY-01
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COPYRIGHT 2001 The Miami Herald

Byline: Andrea Elliott

May 24--Market to women, in Spanish, and do it with a smile.

These were a few of the tips reaped from "Show me El Dinero: How to Sell to Hispanics," a seminar at Hollywood Medical Center Wednesday attended by some 30 businesses eager to mine a group that, nationwide, has an estimated $450 billion purchasing power.

Broward's 270,000-plus Hispanics...

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