Tallahassee Democrat, Fla., Have You Heard Column.

Jul. 11--BILL WILSON AND DAVE FURRIE have launched The Gulf Coast Reef Company at 1972-1 Crowder Road. They offer a full line of saltwater fish and a small freshwater selection. Call 514-3474.

PKV MANAGEMENT CONSULTING INC. has relocated its office to 1903 Welby Way. A "graduate" business of the Tallahassee Community College, Technological Research and Development Authority and North Shore Tech Centers Business Incubator on the TCC campus, PKV provides management consulting services. PKV guides client organizations in applying emerging information technology to their business needs. They can be reached at 701-2838 or www.pkv-orgtech.com .

U.S. CELLULAR, in …