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Annual Lunar New Year celebration creates marketing opportunities.
By Jan Norman, The Orange County Register, Calif. Knight Ridder/Tribune Business News
Feb. 8--For Lynn Huett, manager of the Union Bank branch in Westminster, the Lunar New Year that begins Wednesday offers many opportunities to market to her Asian clientele.
But for Howard Chan of WorldTech Devices in Aliso Viejo, it's a time of caution: The celebration requires careful planning to avoid a parts shortage during the time that his suppliers in China shut down for two weeks.
The Lunar New Year, which for many Asians is a celebratory time of renewal that sets the tone of prosperity for the next 12 months, provides both opportunity and challenge for Orange County businesses.
U.S. companies' desire to use the Lunar New Year as a marketing springboard can be lucrative for …
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