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By Scott Gordon, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Feb. 4--Members of the Osceola County Tourist Development Council on Wednesday unanimously approved a new advertising campaign designed to lure tourists to Kissimmee with a simpler approach, discarding the bulkier "Kissimmee-St. Cloud" brand.
The long-used "Kissimmee-St. Cloud" logo, with its M's stretched up to resemble the castle at Walt Disney World's Magic Kingdom, will be scaled down to focus attention more on Kissimmee. Consultants for the Kissimmee-St. Cloud Convention and Visitors Bureau said that "saying 'Kissimmee-St. Cloud' was too long," St. Cloud Mayor Glenn Sangiovanni said.
Tim Hemphill, the bureau's executive director, said he knew the removal of St. Cloud's name was an "emotional issue" for some, but the …