Jacksonville is Super in its own way.

Byline: Charles Bricker

JACKSONVILLE, Fla. _ The view of the St. Johns River from the front of the Adam's Mark Hotel, where the NFL has its downtown headquarters for Super Bowl XXXIX, hasn't changed much in the past 20 years.

There is the Erector set-like Isaiah Hart Bridge to the left, the Main Street Bridge to the right and a few barges in the distance, plowing off, as they do daily, for some new port.

But this isn't the same Jacksonville that once left you hacking after inhaling the aroma of the paper mills as you passed through on Interstate 95.

There's a real skyline here now, and the population has rolled past 1 million, diluting what was once a good ol' boys town with the same infusion of yuppies and migrating northern families that had previously changed the complexion of another NFL expansion city, Charlotte.

In six days there will be a Super Bowl played here, which is as much a source of intense local pride as it was when Tampa got its first game, in 1984, and it has …